A Fresh Look For A Rising Star

Atlanta United FC's New Logo: A Bold Departure from Tradition

A Fresh Look for a Rising Star

Atlanta United FC, the reigning MLS champions, have unveiled a stunning new primary logo that marks a significant departure from their previous design. The new logo, designed by the renowned sports branding agency Studio Simon, is bold, modern, and reflects the club's growing status as a major force in American soccer.

Key Features of the New Logo:

• Striking Red and Black Color Scheme: The logo retains Atlanta United's signature red and black color scheme, but with a more vibrant and contemporary feel.
• Simplified Crest: The previous logo featured a complex and detailed crest. The new design simplifies the crest, making it more recognizable and adaptable.
• Bold "A" Symbol: The central element of the logo is a large and bold "A," which represents Atlanta and also resembles a shield, symbolizing the club's strength and determination.
• Georgia Peach Flower: The logo subtly incorporates the Georgia peach flower, a symbol of the state, as a subtle nod to Atlanta's local identity.

The new logo has been met with widespread acclaim from fans and critics alike. It is seen as a fresh and innovative design that captures the club's ambition and the growing popularity of soccer in Atlanta. The logo will be prominently featured on the club's jerseys, merchandise, and all official communications.

Atlanta United FC's new primary logo marks a new era for the club. It represents the team's commitment to excellence on and off the field and their unwavering desire to build a lasting legacy in American soccer.